Johnson & Grier Article

I read an article by Johnson & Grier that was really helpful now that I have changed me topic focus for Project 1 to be advertising as it pertains to Race.  The article made a lot of good points that confirmed my theories I came up with during brainstorming.  For example that Generation Y just doesn’t notice race as much as older generations such as the baby boomers.  Also, it brought up the fact that a stereotyped group is going to be more emotionally invested in a piece of advertisement when it bashes the group they align with.


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