This is a scholary article written by Marketing Week.
Abstract: “The article discusses the social network website Pinterest and how it increases online traffic to electronic commerce websites and contributes to brand value as of October 2012. Topics include how jewelry brand Swarovski increased its number of online followers to 500,000 with the Pinterest platform and how marketing performance data company Convertro calculated Pinterest’s initiated revenue with other online social networks like Twitter and Facebook.”
This article was used in my Project 4 paper to show the importance of Pinterest as a growing ecommerce revenue generator. People are spending the most money on items they find on Pinterest. Why are craft brewers not using Pinterest to market their product on a site such as this when it is free?! It completely baffles me.